Luly Yang

Beautifying the belle of the ball

Objective

Create a new sophisticated look and feel for Luly Yang’s web site and a suite of marketing materials for her annual couture fashion show.

Challenge

Luly Yang has been celebrated for her elegant and timeless bridal gowns and evening ensembles for ladies and gentlemen created with the most luxurious silks and fi nest fabrics. It was essential for RocketDog to fabricate the new look and feel to befi t her couture image and effectively design a communication strategy to draw valuable attendance to this event.

Results

RocketDog’s creativity helped make the Luly Yang 20/20 couture fashion show a raging success with superior attendance and more than $100,000 raised for the Camp Korey foundation. The new online presence complete with animation, videos and e-commerce is a vital element for the brand moving forward.