Create a brand identity and positioning for a high-end home remodeling company that was likable, memorable and stressed high quality.
Gaspar’s offers a full range of home remodeling, building and handyman services. Their current brand image was stale and did not refl ect the quality of their work or professional image of their workers. Gaspar’s sanctioned RocketDog to reconstruct their brand and help them communicate their story in a compelling way.
RocketDog created a new corporate identity and branding platform that elevated Gaspar’s position in the marketplace. The new brand image was carried through strategic advertising campaigns, interactive presentations, Web site and direct mail. The “Handy Man” Campaign, constructed by RocketDog, promised superior customer service by trustworthy and presentable workers. After implementation, Gaspar’s saw an immediate jump in sales landing bigger clients at higher fees.