Build hype among students and educators around a national competition calling on students to “Imagine a world where technology helps solve the toughest problems facing us today.”
One of Microsoft’s initiatives is to position themselves as a relevant software resource for young designers and developers.
Microsoft needed an integrated suite of marketing materials that motivated and inspired students and educators to join the Imagine Cup competition. Understanding the target audience was key to launching and engaging students to get creative in solving the toughest problems facing us today using advance technology. Microsoft solicited RocketDog’s services based on their extensive knowledge of this market and expertise with integrated campaigns.
RocketDog worked closely with Microsoft’s Imagine Cup team to create a system of materials spanning from online destinations to printed solutions. Students and educators alike were inspired and motivated to join the competition resulting in clever and innovative solutions to the world’s toughest problems.