GIRL SCOUTS

of the USA

Uniquely Me Campaign

GIRL SCOUTS

of the USA

Uniquely Me

Campaign

Girl Scouts of the USA
Uniquely Me Campaign

Services
Website Design & Development 
and Interactive Games 

Industry
Youth Marketing



Services
Branding, Collateral and
Website Design & Development 

Industry
Professional Services



CHALLENGE: Develop a national campaign that extended the partnership between Girl Scouts of the USA and Dove, to reinforce Dove's "Camapaign for Real Beauty". 

SOLUTION: RocketDog created a series of interactive experiences around the Mirror Mirror campaign concept. The online destinations included the Mirror Mirroe game that encouraged the girls to create inspirational videos, take quizzes that reinforced what they liked about their friends. We also created a Make Your Own Magazine Ad game that  allowed the girls to upload their own imagery and make their own ad. Once finsihed they could send it out to all of their friends. The Website traffic for the game area of the program reached record heights with over 150,000 visitors a month. And at one point was most played game on the Girl Scouts site.

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“RocketDog is a “one stop shop” for all of my branding, print design, and interactive needs. Working with them has simplified my job because I communicate with one group versus working with multiple contractors to satisfy program needs.” 

Lesley Williams, Project Manager, Girl Scouts of the USA

“RocketDog is a “one stop shop” for all of my branding, print design, and interactive needs. Working with them has simplified my job because I communicate with one group versus working with multiple contractors to satisfy program needs.” 

Lesley Williams, Project Manager, Girl Scouts of the USA

“RocketDog is a “one stop shop” for all of my branding, print design, and interactive needs. Working with them has simplified my job because I communicate with one group versus working with multiple contractors to satisfy program needs.” 

Lesley Williams, Project Manager, Girl Scouts of the USA

“RocketDog is a “one stop shop” for all of my branding, print design, and interactive needs. Working with them has simplified my job because I communicate with one group versus working with multiple contractors to satisfy program needs.” 

Lesley Williams, Project Manager,
Girl Scouts of the USA

“RocketDog is a “one stop shop” for all of my branding, print design, and interactive needs. Working with them has simplified my job because I communicate with one group versus working with multiple contractors to satisfy program needs.” 

Lesley Williams, Project Manager
Girl Scouts of the USA

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RocketDog Communications

1700 Westlake Ave N. #200

Seattle WA 98109

@2019 RocketDog Communications, Inc.

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