Seattle Startup Week 2018

Bakery Nouveau

Services
Event Branding, Collateral,
Advertising (Digital & Print)

Industry
Technology, Startup

Services
Website Design and Development, and Packaging

CHALLENGE: After Branding a successful event in 2017, the RocketDog team was asked to Brand the event in 2018. Not only did the event need to be successful, we had an additional goal of doubling the attendance from the successful 2017 event. With more corporate rock stars and businesses professionals taking part in the event, the renovated Branding needed to be unique, effective, and professional.

SOLUTION: RocketDog developed a completely new design for the 2018 Seattle Startup Week event. The overall theme was "Next Level Entrepreneurship". The design incorporated a range of vibrant colored arrows extending upward to help bring the Branding to the “Next Level.” In addition to crafting the overall design of the event, RocketDog delivered a complete suite of marketing materials. The suite included marketing collateral, event signage, integrated advertising campaigns for both print and digital channels, event apparel, and social media assets. The attendance of the event increased by roughly 30%. In terms of Branding, RocketDog set a high standard of excellence for other cities that were hosting an event. The 2018 event was another huge win for Team RocketDog and Seattle Startup Week!

CHALLENGE: After a successful event in 2017, the RocketDog team was asked to Brand the 2018 event. With a goal of doubling the attendance of the 2017 event and even more coporate eyeballs watching, the new Branding needed to knock it out of the park.

SOLUTION: RocketDog developed a completely new look for the year's event, with the overall theme of "Next Level Entrepreneurship". The direction of the design incorporated the a range of vibrant colored arrows extending upward to help reinforce the overall theme. In addition to designing the overall look of the event, RocketDog delivered a complete suite of materials. This suite included collateral, event signage, integrated advertising campaigns for both print and digital channels, apparel, as well as social media assets. Not only did attendance increease by 30% the RocketDog team lead the way on the setting the tone for the other cities when it came to the Branding of their events! Another win for Team RocketDog!

Thousands of attendees, 400+ speakers, 200+ events, national sponsors, five Happy Hour events, and a kick-ass opening and closing party! This is what makes Seattle Startup Week the biggest Startup-focused event in the entire Seattle area as well as the country!

Thousands of attendees were present; hundreds of speakers presented; and over 200 events were held throughout the weekend. The local and corporate sponsors helped bring national attention to the Seattle Startup Week event. All attendees and speakers had the opportunity to network between five Happy Hour events, a kick-ass opening party, and a celebratory closing party! This celebration inspires young entrepreneurs. This event is the largest startup-focused event in the Seattle area and one of the most empowering events in the country.

"RocketDog Crushed It Again!"

"Seattle Startup Week had seen growth like no other year in 2017 thanks in large-part to the marketing and Branding help of RocketDog. This led to a few challenges for 2018’s event. Our first challenge was how to expand on that growth. We wanted to capture our previous audience of entrepreneurs, while also building on that audience to add local businesses, venture capitalist, and the general public. The second challenge was not just to maintain the continuity of our branding, but update it. This is no easy task to create Branding people are familiar with and yet have an innovative fresh look. RocketDog delivered beyond our expectations. The creativity used with our brand was bright and memorable. It captured the attention of audience, as well as the local community. We grew 30% from the previous year, which was no small accomplishment! The professionalism and creativity from RocketDog exceeded our expectations, Michael and the team were an absolute pleasure to work with."

- Sara Weaver Cicero , Director Seattle Startup Week

RocketDog Communications

1700 Westlake Ave N. #200

Seattle WA 98109